THE DIFFERENCE BETWEEN DIGITAL BRANDING AND DIGITAL MARKETING
Even though digital branding actually is an important part of your business’ digital marketing efforts, both terms aren’t interchangeable. Digital marketing usually focuses on specific products or services. It’s fast-paced, requires high precision in its execution and focuses on high returns.
Digital branding, on the other hand, is everything surrounding your marketing. It starts with the obvious things: your logo, the colors that represent you and the tone and voice you use in your texts. It doesn’t stop there, though. Your branding is the connection between your offering and your users.
Your digital branding helps you enhance your brand awareness through its image and style, with an aim for long-term quality.
Digital branding, marketing and Formula 1
You could apply the principles of both disciplines to Formula 1 racing. Digital marketing would be your car (which is your product) and the team that tweaks its performance to make sure it is able to win races.