IF CEOS BELIEVE THAT DIGITAL WILL IMPACT THEIR INDUSTRY, WHY AREN’T MANY ACTING ON IT?

There are many things that can trigger change in an industry or sector. Some are slow burners that result in change over time; others can drive a dramatic, seismic shift almost overnight. Societal changes, such as the adoption of the internet by consumers, or the knock-on effect on the tobacco and advertising industries of the…

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