There’s a shift in skills companies hire agencies for, and skills for which they set up internal teams. We also strongly notice a difference in specific needs and skills companies focus on.
There are many things that can trigger change in an industry or sector. Some are slow burners that result in change over time; others can drive a dramatic, seismic shift almost overnight. Societal changes, such as the adoption of the internet by consumers, or the knock-on effect on the tobacco and advertising industries of the…
Digital branding is everything surrounding your marketing. It starts with the obvious things: your logo, the colors that represent you and the tone and voice you use in your texts. It doesn’t stop there, though. Your branding is the connection between your offering and your users.